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July 15, 2024

How Core Unifies the Park Experience

At CORE Cashless, we believe that every moment at an amusement park, water park, or entertainment venue should be filled with joy, excitement, and seamless experiences. We understand that our clients – park owners and operators – share this vision. They want their guests to create lasting memories, unburdened by the frustrations of traditional payment systems or disjointed park operations.

This is why we’ve dedicated ourselves to unifying the park experience. Our mission isn’t just about providing cashless solutions; it’s about transforming how people interact with and enjoy their favorite entertainment destinations.

Behind Our Unified Approach

Why do we focus on unification? Because we’ve seen firsthand how fragmented systems can detract from the guest experience and create headaches for park operators. Long queues, lost tickets, and the constant fumbling for cash or cards – these are the enemies of fun. And for park managers, disparate systems for ticketing, food and beverage, attractions, and retail create inefficiencies and missed opportunities.

We asked ourselves:

What if we could eliminate these pain points?

What if we could create a seamless ecosystem where every touchpoint in the park works in harmony?

This is the driving force behind our unified approach.

Our Clients’ Success is Our Success

We believe that by empowering our clients with integrated solutions, we’re helping them achieve their ultimate goal: delighting their guests. When a family visits a park using our system, they’re not thinking about the technology behind their wristbands or the software powering the ticketing kiosks. They’re simply enjoying a day free from worry about payments or logistics.

For our clients, this translates to increased guest satisfaction, higher spending per visitor, and more efficient operations. It’s a win-win situation that we’re proud to facilitate.

The Guest Journey: A Unified Experience

Let’s walk through how our unified system enhances the guest journey from start to finish:

Before the Visit: Setting the Stage for Success

Imagine a family planning their day out. With our integrated web portals, they can:

  • Purchase tickets or season passes
  • Make reservations for special experiences
  • Load funds onto their account
  • Sign any necessary waivers

All of this is done through a single, cohesive platform that reflects the park’s brand. For our clients, this means capturing guest excitement early and gathering valuable data to prepare for the visit.

Arrival: A Warm, Efficient Welcome

As guests arrive, our access control solutions greet them with speed and efficiency. Whether it’s a turnstile or a handheld scanner operated by a smiling staff member, entry is quick and painless. No more fumbling for paper tickets or cash – just a simple scan and they’re in.

This swift entry process sets a positive tone for the day ahead and allows our clients to manage their crowd flow effectively.

Inside the Park: Freedom to Enjoy

Once inside, guests experience the full benefits of our unified system:

  1. Effortless Payments
    With a single wristband or card, visitors can pay for anything – food, merchandise, locker rentals – without reaching for their wallet. It’s not just convenient; it’s liberating.
  2. Attraction Access
    The same credential that buys lunch also grants access to rides and attractions. No separate queue for ticket checking – just scan and enjoy.
  3. Personalized Experiences
    Our system remembers guest preferences and behaviors, allowing parks to offer tailored experiences and promotions. It’s like having a personal concierge for every visitor.

For park operators, this unified approach means smoother operations, reduced staff burden, and opportunities for increased per-cap spending.

Behind the Scenes: Empowering Our Clients

While guests are enjoying their seamless experience, park operators are benefiting from our unified backend system:

  1. Real-time Insights
    Managers can see at a glance which attractions are popular, where lines are forming, and how food and beverage outlets are performing. This allows for nimble, data-driven decision making.
  2. Simplified Reporting
    Instead of collating data from multiple systems, our clients get comprehensive reports that cover all aspects of their operations in one place.
  3. Inventory Management
    From gift shop merchandise to food supplies, our system tracks it all, helping prevent stockouts and reduce waste.
  4. Staff Management
    Time clock integration and real-time productivity metrics help our clients optimize their most valuable resource – their team members.

The Power of Unification: Real-World Impact

Let’s consider a few scenarios that illustrate the power of our unified approach:

Scenario 1: The Seamless Family Day Out
The Johnson family visits a water park using our system. Their pre-purchased tickets get them through the gate quickly. Throughout the day, the parents don’t worry about carrying cash or cards – everything is charged to their wristbands. The kids can enjoy the slides without keeping track of locker keys or ride tickets. At day’s end, the family leaves with smiles on their faces and a promise to return soon.

Scenario 2: The Efficient Operator
Park manager Sarah starts her day with a quick glance at her dashboard. She notices that the log flume ride is seeing higher than expected traffic. With a few taps, she reassigns some staff to that area. The food and beverage report shows that ice cream sales are booming due to the hot weather, so she ensures extra stock is moved to the busiest kiosks. All of this is done seamlessly, allowing Sarah to spend more time on the ground, ensuring guest satisfaction.

Scenario 3: The Loyal Visitor
Tom, a season pass holder, enters the park for his bi-weekly visit. The system recognizes him and sends a push notification to his phone with a discounted meal deal. As he enjoys his day, he accumulates loyalty points without even thinking about it. By the time he leaves, he’s earned enough for a free souvenir on his next visit – creating a perfect reason to return soon.

Looking to the Future

At CORE, we’re never satisfied with the status quo. We’re constantly asking ourselves: How can we make the park experience even better? How can we help our clients delight their guests in new and exciting ways?

We’re exploring innovations like:

  • Enhanced mobile integrations for an even more seamless experience
  • Predictive analytics to help parks anticipate and meet guest needs
  • New ways to personalize the guest experience through data-driven insights

Our Commitment to Our Clients

We understand that every venue is unique, with its own character and challenges. That’s why we work closely with each client to tailor our unified system to their specific needs. Whether it’s a small family entertainment center or a large destination resort, our goal is the same: to unify and enhance every aspect of the guest experience.

We’re not just selling a product; we’re partnering with our clients to transform their operations and delight their guests. When they succeed, we succeed.

Unification for Unforgettable Experiences

In the end, our unified system is about more than technology or efficiency. It’s about creating environments where families can laugh together without worrying about logistics. It’s about empowering our clients to focus on what they do best – creating magical moments and unforgettable experiences.

We believe that by unifying the park experience, we’re not just improving operations – we’re helping to create joy. And that’s a mission we’re proud to pursue every day at CORE Cashless.