CORE Welcomes New Director of Sales

Craig Fredrickson Named New Director of Sales

Craig Fredrickson brings more than 15 years of Entertainment and Leisure industry experience to his new position of Director of Sales at CORE Cashless. Previously, Craig served as VP of Corporate Accounts and Regional Sales Director for Best Lockers where he was responsible for business development growth, contract negotiations and strategic initiatives with the corporate accounts within the Theme Park and Waterpark industry. Prior to Best Lockers, Craig was the National Sales Manager-Utilities Market for Mitsubishi Electric’s Digital Electronics America where he was responsible for directing business development activities for video projection cube wall solutions for control room environments. Craig has also served as Senior Director of Business Development at Smarte Carte in which he directed sales activities related to the North American entertainment and leisure markets with automated guest service vending solutions. For nearly 20 years Craig has provided executive level leadership guidance within the organizations he helped build to improve market penetration, revenue growth and an improved guess service solution to the customers he has served.