Are you looking for ways to improve the guest experience at your theme park? If so, RFID wristbands are one of the best ways to do so.
Incorporating RFID wristbands will speed up the average transaction time, cut down on fraud, and help you increase revenue. But that’s assuming that the wristbands work correctly.
We all know how frustrating technical glitches can be. That’s why it’s essential to make sure you partner with the right RFID vendor from the start.
4 Questions to Ask RFID Vendors
Partnering with the wrong vendor can cause serious problems down the road. With that in mind, here are four questions you should ask your RFID vendor.
1. How do you handle connectivity issues?
When you’re operating a theme park, you have to be prepared for anything. Guests (and their wristbands) will be exposed to all different kinds of weather elements. The RFID wristbands need to continue working regardless of what happens.
That’s why you need to know how your RFID vendor handles connectivity issues. Will the wristbands continue to operate if the internet goes down for a while?
Will they continue to operate reliably in the event of a sudden downpour? These are important things to consider. You need a vendor that’s reliable and provides wristbands that will continue to work offline and in various weather conditions.
2. What level of support can I expect?
Piggybacking off the last question, you need to know what kind of support you can expect from your RFID vendor. How does the company handle fulfillment, and how quickly will they respond if problems do arise at your theme park? You definitely want to look at their SLA (Service Level Agreement)
3. What chip provider do you use?
The quality of the RFID wristbands you give your guests will largely depend on the chip provider your vendor uses. Different chips can vary significantly in terms of quality and read range.
You want to know that the chip provider only uses chips that are tested to ensure the highest quality and that they are encrypted to prevent duplication. This will ensure you don’t end up with chips that don’t work.
4. How do I access guest data?
When you increase your cashless payments, you’ll gain more visibility into everyone that is visiting your theme parks. The data you’ll gain from using RFID wristbands will help you make better decisions about your inventory, what attractions are the most popular, and more.
However, you need a way to access and interpret this data. Look for an RFID vendor that provides real-time access to data in a way that’s simple and straightforward to use.
Bottom Line
RFID wristbands have the ability to either help or hurt the customer experience at your theme park. So, don’t gamble when it comes to your RFID provider. Look for someone that provides a reliable, flexible product and robust customer service in the event that there are problems.
To your success!
Written by Brian Johnson