It’s no secret that customers love loyalty programs. Who wouldn’t? You get to earn free products and services from places where you were going to spend your money anyway.
That’s why loyalty programs are still one of the best ways for entertainment centers to increase customer engagement. It’s a way to reward the customers who already love doing business with you and encourage them to keep coming back.
4 Loyalty Programs to Consider
So, if you haven’t incorporated a loyalty program, you should consider starting one. Here are four types of loyalty programs you might consider:
1. Points-based programs
Points-based loyalty programs are pretty straightforward. Every time a customer spends money at your entertainment center, they earn a certain number of points. And once they’ve accumulated enough points, those points can be redeemed for either free entry or free products.
This type of rewards program is the easiest to set up, which is why it’s the most popular among retailers. 73% of all loyalty programs are points-based, so going this route is always a safe option. Just make sure that it is evident in your marketing how many points customers will earn per dollar spent.
2. Membership programs
With a membership program, customers will pay you an annual fee to earn bonuses and perks throughout the year. This type of loyalty program could be a great option for your most frequent customers.
For instance, some customers will be willing to pay an annual or monthly fee to visit your entertainment center as often as they want. And since you receive the upfront payment, you can give them a deeper discount than you normally would.
3. Tiered programs
Many customers are drawn to tiered loyalty programs. With this type of loyalty program, customers earn different “ranks” based on a variety of factors. Each tier comes with its own set of perks.
One of the advantages of tiered programs is that they give customers something to strive for. Some customers will lose interest in a points-based loyalty program, but they might get excited to reach the next loyalty rank.
Or course, these loyalty programs are also more challenging to set up. And you need to make sure that it’s clear to the customer how the program works.
4. Visits-based programs
Another option is to offer loyalty rewards based on the number of visits. For instance, if a customer visits your entertainment center nine times, then the tenth visit is free. This is an excellent way to encourage customers to return frequently.
Loyalty programs are one of the best ways to engage your customers and encourage more foot traffic in your family entertainment center. The type of program you choose will depend on your customers and their preferences.
Regardless of the type of loyalty program you choose, make sure you engage your customers in the process. When they visit, let them know how long it’ll be until they earn their next reward and do your part to keep them excited.
To your success!
Written by Brian Johnson